If you have an iPhone or Android device, you have seen through a Gorilla Glass without knowing it. The material covers all kinds of gadgets today. Corning, the 161-year-old company behind Gorilla Glass, is trying to build a brand through a sequel of its popular video called "A Day Made of Glass", which they spent $1.5 million on the ad, more than a Super Bowl spot.
In the video, Corning sees a not too distant future where the whole world is seen through Gorilla Glass, where edge-to-edge displays make nearly every surface interactive: windows, a car’s dashboard, walls, tables. Everything is touch sensitive and transparent. Of course, this clip is designed to impress consumers as well as investors. Corning, a publicly traded company, wants to demonstrate how it fits (everywhere) in the future, in industries ranging from health care to education to entertainment. The first video "A Day Made of Glass" got 17 million hits. The second video, costing $1.5 million, is its sequel. For more detail, the third video is the longer 'unpacked' version that explains the possible technologies today.
We also recommend watching: "Dragontrail vs. Gorilla: The Super Tough Glass Game Is On" and "Apple's Advantage: LiquidMetal".
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