EyeQuant: Using Neuroscience to Make Websites Stickier

How long do you think you can stick around? 5 seconds, that is the time I have to capture your attention on this website and convince you to stick around.

Fabian Stelzer, trained in neuroscience, used his knowledge to create a tool for web designers that improve the odds of user attention and analyzes how sticky their web page is likely to be.  EyeQuant, the company Stelzer cofounded, let's you upload any web page and get an instant read on where a visitor's eyeballs are likely to land. The analytics tool can then suggest modifications to the page based on a database of test cases. 


This idea might just be brilliant. Stelzer's experience at a Boulder-based startup opened his mind to this possibility. "I realized," he says, "it's possible to just have an idea, start working on it, publish it, you have people using it and this is something that might change the world."
We also recommend watching: "Predator: The Camera That Learns" and "3D Glasses-Free in the Blink of An Eye".

EyeQuant: Using Neuroscience to Make Websites Stickier 

EyeQuant combines a decade of neuroscientific research in attention psychophysics with the most current computer models of human attention. The models are based on empirical Eye-Tracking data that has been gathered in numerous studies with over 400 human subjects.